A prompt on a website that tells the user to take some specified action. A CTA is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’, and is a key element of web marketing and lead generation.
A prompt on a website that tells the user to take some specified action. A CTA is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’, and is a key element of web marketing and lead generation.